Title
Basic Eyewear Campaign
Type
Website
Function
Campaign
Date
May 2007
Handbuilt was selected to do a communication campaign for Basic, a new eyewear line of The Lens Work. Throughout the campaign, subjects and products are always shown in an iconic way as the center of ever-changing environments. Handbuilt conceived every detail of this campaign, from concept, to location scouting, photography, website programming and custom design and tailoring of the outfits worn by the models.
Go to Basic Website
