Osborn, in collaboration with the planning department of the City of West Hollywood, developed a logo for the Westside Plan project. This effort is part of what might become the branding of the area concerned by the plan in West Hollywood.
Several graphic directions were developed, remaining concordant with the overall project goals to:
— Enrich the experience of the pedestrian, shopper and tourist
— Ensure the livability of existing businesses
— Preserve its strong social identity
— Highlight the West Side Neighborhood as a sophisticated, modern, cosmopolitan urban area
— Continue to set West Hollywood as a premium tourist destination
The final logo is now used on a website and on documents designed for community outreach.